San Diego Convention Center is a 615,000 sqft waterfront venue — home to Comic-Con International, ESRI UC, ASCO, and a heavy biotech/medtech calendar. Atroq ships in from our LA warehouse — no freight delays, no setup surprises.
Address: 111 W Harbor Dr, San Diego, CA 92101
Halls: Hall A · Hall B · Hall C · Hall D · Hall E · Hall F · Hall G · Hall H
Waterfront location — weather rarely an install blocker
Comic-Con setup windows are notoriously tight — overnight builds standard
Bayside rigging weight limits matter for large hanging signs
Every size is quotable for San Diego shows. Click through for San Diego-specific pricing and what's included.
The standard inline booth — 10 feet wide, 10 feet deep. Ideal for first-time exhibitors, single-product demos, and tight marketing budgets. Fits backlit graphics, one monitor, a counter with storage, and 2 staff comfortably.
From $4,800 →Double the inline footprint. Room for a demo station, a private meeting area, and a larger backwall. Most companies upgrade to 10×20 the second year — it keeps the same aisle position with twice the presence.
From $9,400 →Open on all four sides — a true trade show centerpiece. Perfect for product launches, multi-stakeholder engagement, and brands that need to dominate a show floor. Hanging sign included.
From $22,500 →50% more floor space than a 20×20 — room for a full conference corner, multiple product zones, and branded seating. Ideal for companies running 3+ concurrent demos or hosting press/analyst meetings on-floor.
From $38,000 →A booth open on three sides, backing up to another booth or a wall. Peninsulas capture aisle traffic from multiple directions and sit at a premium corner — a big step up from inline exposure without jumping to a full island.
From $16,800 →Fully custom builds from 30×30 up to 50×50 or larger. Structural elements, multi-level architecture, integrated LED, brand storytelling zones, fabrication from the ground up. Timeline: 8–12 weeks design-to-show.
From $65,000 →Tell us the booth you have in mind — any size, any layout, any finish. We'll design it, fabricate it in our warehouse or Orlando workshop, and install it on-site with our own crew. No packages to force-fit.
Atroq SDCC booth rentals start at $4,800 for a 10×10 all-in (design, fabrication, install, dismantle, graphics, one monitor). 10×20 from $9,400, 20×20 island from $22,500, 20×30 island from $38,000, custom 30×30+ from $65,000. Final quote depends on AV, complexity, and hanging-sign rigging.
All-in pricing covers: custom booth design, 3D renders, fabrication in our LA/Vegas warehouse, printed graphics, freight to SDCC, union I&D install per show setup window, on-site supervision, dismantle, and return to storage. No hidden drayage markups, no GC fees.
Yes. Waterfront location — weather rarely an install blocker We build in compliance, pre-crate to minimize drayage charges (billed per CWT), and coordinate directly with the show's general service contractor (Freeman, GES, etc.) to keep costs down.
For San Diego shows we compress to 2–3 weeks by leveraging pre-built inventory from our LA or Las Vegas warehouse.
Every standard size: 10×10, 10×20, 20×20 island, 20×30 island, peninsulas, and full custom islands (30×30+). Hall A typically has the best clearance for large hanging signs — ask us about rigging weight limits.
We've built for exhibitors at Comic-Con International, ESRI User Conference, ASCO Annual Meeting, Society for Neuroscience (rotating). Tell us your show — we likely have venue-specific knowledge already.
Three ways: (1) Pre-built components shipped from LA/Vegas save on interstate freight vs fully-custom build-outs at destination. (2) We supervise install in-house — no third-party GC fees. (3) We pre-crate for minimum drayage. Combined savings vs out-of-state booth houses can reach 70% on union I&D labor.
Yes. Vetted brand ambassadors, product specialists, multilingual staff, and custom lead-capture apps that sync to your CRM. Staff is quoted separately from the booth build; both can go on the same package.
Tell us your show, your size, and your deadline — we'll come back with concepts, a timeline, and an all-in quote. Usually within 24 hours. Exhibit emergencies are our daily cardio.
Tell us your show and deadline — a SDCC-ready quote within 24 hours.
Rent your booth now →