Moscone Center is San Francisco's tech trade show hub — Dreamforce, Oracle OpenWorld, GDC (Game Developers Conference), RSA Conference, JPMorgan Healthcare Conference. The full calendar of upcoming San Francisco trade shows is below — plus all-in booth rentals from $4,800 for every show on the list.
Moscone Center is San Francisco's tech trade show hub — Dreamforce, Oracle OpenWorld, GDC (Game Developers Conference), RSA Conference, JPMorgan Healthcare Conference. Short truck haul from our LA warehouse, and our own crew runs install at Moscone. No partner, no middleman.
No upcoming shows currently indexed for San Francisco. Dreamforce, GDC, RSA Conference and others happen here — tell us your show and we'll quote your booth.
All-in pricing for every San Francisco trade show. Union I&D, drayage, dismantle — all covered.
The standard inline booth — 10 feet wide, 10 feet deep. Ideal for first-time exhibitors, single-product demos, and tight marketing budgets. Fits backlit graphics, one monitor, a counter with storage, and 2 staff comfortably.
From $4,800 →Double the inline footprint. Room for a demo station, a private meeting area, and a larger backwall. Most companies upgrade to 10×20 the second year — it keeps the same aisle position with twice the presence.
From $9,400 →Open on all four sides — a true trade show centerpiece. Perfect for product launches, multi-stakeholder engagement, and brands that need to dominate a show floor. Hanging sign included.
From $22,500 →50% more floor space than a 20×20 — room for a full conference corner, multiple product zones, and branded seating. Ideal for companies running 3+ concurrent demos or hosting press/analyst meetings on-floor.
From $38,000 →A booth open on three sides, backing up to another booth or a wall. Peninsulas capture aisle traffic from multiple directions and sit at a premium corner — a big step up from inline exposure without jumping to a full island.
From $16,800 →Fully custom builds from 30×30 up to 50×50 or larger. Structural elements, multi-level architecture, integrated LED, brand storytelling zones, fabrication from the ground up. Timeline: 8–12 weeks design-to-show.
From $65,000 →Tell us the booth you have in mind — any size, any layout, any finish. We'll design it, fabricate it in our warehouse or Orlando workshop, and install it on-site with our own crew. No packages to force-fit.
San Francisco hosts dozens of major trade shows each year including Dreamforce, GDC, RSA Conference, JPMorgan Healthcare. The full upcoming calendar on this page is pulled live — scroll down for dates, venues, and booth rental pricing for every show.
Atroq booth rentals in San Francisco start at $4,800 for a 10×10 all-in — design, fabrication, install, dismantle, graphics included. 10×20 from $9,400, 20×20 island from $22,500, 20×30 island from $38,000, custom 30×30+ from $65,000. All sizes include union I&D with up to 70% savings vs out-of-state vendors.
The main San Francisco trade show venue is Moscone Center. Atroq handles booth builds at every major San Francisco venue.
Atroq Expo builds and rents custom trade show booths throughout San Francisco, California. We ship materials into San Francisco from our own warehouses/workshop and our own install crew handles I&D on-site. No third-party partners, no contractor handoff.
Standard lead time is 4–6 weeks for ready-made packages and 8–12 weeks for full custom builds. For San Francisco shows we compress to 2–3 weeks using pre-built components shipped from our LA or Las Vegas warehouse.
Every all-in quote includes: custom booth design with 3D renders, fabrication in our warehouse, printed graphics, freight to Moscone Center (or your show's venue), union I&D install, on-site supervision during show hours, dismantle, and return to storage. No hidden drayage markups, no third-party GC fees.
Yes — vetted brand ambassadors, product specialists, multilingual staff, and custom lead-capture apps that sync to your CRM. Staff is quoted separately from the booth build.
Yes. Moscone Center is one of the venues we know best — union jurisdictions, dock rules, drayage contractors, and setup windows. Every Moscone Center-hosted show is quotable including Dreamforce, GDC, RSA Conference.
Tell us your show, your size, and your deadline — we'll come back with concepts, a timeline, and an all-in quote. Usually within 24 hours. Exhibit emergencies are our daily cardio.
Tell us the show and size — 24-hour line-item quote.
Rent your San Francisco booth →